🚀 See what’s new in the Zapier AI Orchestration platform. Read the post.
- Roles
- Sales
Let Zapier do the admin work—the pre-call research, activity logging, and order processing—so reps can close deals rather than manage workflows.
✔️ Connect 7,000+ apps
✔️ No-code and low-code automation
✔️ Guardrails for all data and actions

Zapier is trusted by over 2.2 million companies worldwide
Zapier connects your go-to-market (GTM) tech stack—your CRM, sales outreach platform, and customer support software—for a unified engine that accurately scores leads, moves deals to closed-won, and seamlessly onboards new customers with zero manual hassles.


“Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.”
Raphael Bochner, Founder and CIO

“Because of Zapier, all of our account managers are able to focus their time on key accounts and the channel strategy that drives revenue growth.”
Fellow onboards customers four times faster with Zapier workflows.
Alicia Roberts, Key Account Sales

“Our B2B sales team used to spend two to three hours per prospect researching and building context. So, I built an AI agent for them and rolled it out to our entire Sales and Technical Sales teams. Now, what used to take them three hours takes less than five minutes. It's been incredible.”
Usman Mahomed, Head of Product

“The appointment bot [we built in Zapier] keeps the sales process moving toward a closed deal. My clients are time- and staff-constrained. The more I can assist with the AI appointment booking bot, the more effective their sales processes will be.”
Results Grow's chatbot, powered by Zapier, now accounts for 30% of bookings.
Ryan Blackburn, Operations Manager

“Zapier saves each of our estimators 75 minutes daily, giving them more time to find new opportunities and schedule more installs. We have 77 Zaps automating more than 18,000 tasks per week. We wouldn’t have been able to scale like this without Zapier’s support."
Smart Charge America schedules appointments 75% faster with Zapier, giving each sales rep back six-plus hours per week.
David Laderberg, Vice President

"Zapier allows us to be extremely flexible and build automated workflows that match how our sales cycle runs. We've been able to evolve past just emailing everyone."
Rishi Shah, CEO and Co-founder

“Our users get answers and fixes to their issues much faster now. I was also able to leverage Slack and our [automated workflows] to avoid the need to add dozens of Salesforce licenses for our specialized teams.”
Hudl saves $15,000 per year using automation powered by Zapier.
Tori Phillips, Revenue Operations System Administrator

"Zapier has been instrumental in making sure the team has the right data and insights so we can all work together to support our prospects and customers and do what we can to make them successful."
Matt Grebow, Sr. Manager of Demand Generation
Join more than 400,000 automators who've already delegated 100+ million tasks to AI with Zapier. Translate mountains of unconnected data into instant insights for well-prepped reps, shorter sales cycles, and higher revenues.


No matter how you like to use AI, Zapier's expanding app library has you covered. Seamlessly incorporate AI into workflows between your CRM, marketing automation platform, prospecting tools, and more.
Simply describe the task you want to automate—like handing off leads or pre-call prep—and Zapier's AI will help you quickly build your workflow.
Describe your needs and Zapier’s AI writes custom code, creating workflows that match your sales processes—no engineering required.

Keep your Sales team focused on actually selling. Zapier workflows automatically handle admin work like contact updates and contract approvals. Plus, Zapier and AI surface call prep details and instant product answers right in your reps' favorite tools.


Forecasts are only as good as the data they're built on. Rather than relying on stale or missing info from manual updates, bridge data gaps with automatic status tracking, deal prioritization, and pipeline clean-up for more accurate predictions.


Handoffs can get messy, and hot opportunities go cold as a result. Reduce the risk of lost leads with automation—use filtering and logic to route the right opportunities to the right reps right away.

Reduce friction in your pipeline with Zapier's powerful automation. Manage leads, centralize data, and work across teams to land and expand more deals—and that's just the start. Let Zapier tackle more admin tasks so you can hit your targets faster.
With over 7,000 integrations, Zapier helps you create powerful automation across all your favorite apps.


































































—David Laderberg, Vice President, Smart Charge America

Break through tech stack limitations and create custom workflows by pairing 7,000+ integrations with our built-in automation tools.
Pair 7,000+ integrations with our built-in workflow tools to overcome tech stack limitations and build custom RevOps automated workflows
Create Zaps that perform different actions based on if/then logic.
Use filters so Zaps only run when certain conditions are met.
Transform dates, currency, text, and more into your preferred format.
Receive data from any service or send requests to URLs—all without writing code or running servers.
Schedule your Zaps to run whenever it's right for you.
Describe how you’d like to customize your trigger or action and AI will write the Javascript or Python code for you.

Scale your business with Zapier by automating entire workflows across departments, enhancing efficiency, streamlining revenue operations, and driving growth.

Learn how RevOps automation can bridge the data gap between marketing and sales, ensuring accuracy and efficiency. Create practical Zapier workflows to connect platforms, share updates, and prioritize accounts.

Explore different ways Zapier can help you automate RevOps workflows.