- Customer stories
- Synthesia
Faster testing and optimization
4x
With automation in place, Synthesia iterates on campaigns weekly—a 75% reduction in testing time.
Active Zaps
43
Synthesia ensures every key funnel event is instantly communicated to Meta, improving ad performance and tracking accuracy.
saved weekly
10 hours
Zapier's integration eliminates the need for manual data aggregation by automatically surfacing lower-funnel events directly inside Meta ads.
Company Size
200- 500+
Industry
Software
About
Synthesia allows you to create professional instructional AI videos from text in 140+ languages.
— Lewis Treleaven, Sr. Performance Marketing Manager at Synthesia
Synthesia’s free AI tool drove high traffic, but most leads were unqualified, making it hard to track conversions or optimize Facebook ad targeting effectively.
Using Zapier, Synthesia sends CRM events to Facebook’s Conversions API, enabling ad optimization based on real customer actions like demos and purchases—not just form fills.
Synthesia gained real-time ad conversion visibility, enabling faster testing, smarter budget decisions, and revenue-based optimization—without needing developers or waiting on engineering support.
