- Customer stories
- Smith.ai
Optimized operations at scale
250+ hrs
One Zap analyzes 5,000 calls weekly, eliminating over 10 days of manual work, freeing up teams to focus on coaching and service quality.
Automation Expanded
1000+
Smith.ai uses over 1,000 Zaps across two accounts to streamline both internal processes and client-facing workflows, supporting rapid growth without added headcount.
Consistent customer experience
1M+
Zapier helps manage and maintain quality across over a million client conversations over call and chat, ensuring timely, personalized interactions even as volume scales.
Company Size
280
Industry
IT Consulting
About
Smith.ai provides virtual receptionist and AI-powered client communication services for law firms, home services, and other industries.
— Ryan Gough, Principal Solutions Architect at Smith.ai
Reviewing thousands of daily client calls manually was unsustainable for quality coaching.
Zapier automates silence detection in call transcriptions using ClickUp and custom JavaScript.
250+ hours saved weekly; coaches get real-time visibility into calls needing attention.
Delays in responding to customer feedback risked reducing client satisfaction.
Zapier routes low feedback scores from Customer Thermometer directly to the right team in Slack and Airtable.
Instant visibility and faster responses improve customer experience and prevent escalations.
