- Customer stories
- JBGoodwin REALTORS


RECRUITING INCREASE
37%
JBGoodwin REALTORS use automated workflows to enrich every lead and help recruiters quickly prioritize top candidates.
WORKLOAD REDUCTION
25%
By combining automation and AI, JBGoodwin REALTORS replaces thousands of manual tasks and emails, freeing up recruiter time.
CONVERSATIONS HANDLED
1000+
Zapier Chatbots provide 24/7 AI support for real estate agents via a secure intranet portal, ensuring they always have real-time support.
Company Size
1,000
Industry
Real Estate
About
JBGoodwin REALTORS is a Texas-based real estate brokerage with over 900 agents.
— Edward Tull, VP of Technology at JBGoodwin REALTORS

Recruiters spent up to 25% of their time manually entering applicant data, making it hard to scale.
Automated multi-step workflows using Zapier, HubSpot, Gmail, and AI by Zapier to capture, enrich, and summarize candidate data instantly.
Recruiters save hours weekly and enable a 37% year-over-year increase in recruiting.
By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.
One marketing coordinator couldn’t keep up with the content needs of 900+ agents.
Zapier Agents auto-generate blog posts, news summaries, and social content weekly.
Delivered ready-to-post content at scale, eliminating bottlenecks and increasing agent visibility online.